A NEW ERA
In a paint-splattered basement in Copenhagen in 2001, Punk Royal was born. Armed with a pile of surplus military stock, a small underground collective of designers began to hand screen-print experimental graphics on to the garments. Thus starting the Punk Royal revolution. Camouflage quickly became the recognisable backdrop to the designs, and remains inextricably connected to the brand today. M65 and MA1 jackets, cargo pants and graphic tees were fundamental to the brand, and continue to be staple items today. Over its eighteen-year history, the brand has been developed and defined but always stays true to the Punk Royal DNA.
From the streets of Copenhagen to New York City, in 2019 Punk Royal enters a new era. It continues to be as unorthodox and uncompromising as it has always been, but finds inspiration in new places with London-based creative Fire Chulo as muse. The new era is the culmination of the brands long and varied journey — blending military undertones with innovative streetwear that continually pushes the menswear envelope. The new era is for the bold and for the individual - an experimental brand that is uniquely and unquestionably Punk Royal.
NYFW 2019 was the beginning of A New Era for Punk Royal – our team of creatives dominated the streets of the city, we hosted an exclusive launch party and our first ever pop-up store opened to the public.
What city should we takeover next?